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His face is recognized the world over, his story is well known. But what is Prince William truly like? As Diana's eldest son, he was her confidant. While the tabloids eagerly lapped up the lurid details of his parents' divorce, William lived painfully through it, suffering the embarrassment, the humiliation, and divided loyalties. He watched his father denounced on prime time television; he met the lovers. And when he was just fifteen, his beautiful, loving mother was suddenly, shockingly snatched from his life forever. The nation lost its princess and its grief threatened the very future of the monarchy. What was almost forgotten in the clamor was that two small boys had lost their mother. His childhood was a recipe for disaster, yet as he approaches his thirtieth birthday, William is as well-balanced and sane a man as you could ever hope to meet. He has an utter determination to do the right thing and to serve his country as his grandmother has so successfully done for the last sixty years. Who stopped him from going off the rails, turning his back on his duty and wanting nothing to do with the press- the people he blamed for his mother's death? Where did the qualities that have so entranced the world, and his new bride, Catherine, come from? In the last thirty years, Penny Junor has written extensively about his parents and the extended family into which he was born. With the advantage of her relationship within William's circle, she has been able to get closer to the answers than ever before.

The House of Windsor is a big business, though one with more ups and downs than the stock market. Prince Philip calls it “The Firm,” and all the royal executives and their powerful associates are supposed to make every effort to avoid even a hint of scandal that could diminish the reputation of the family business.

Unfortunately for the royals, for the past twenty years scandal and controversy have deluged the Queen’s family, putting everything at risk. Focusing primarily on the years after the death of Diana and leading up to the heir to the throne’s marriage to Camilla Parker Bowles this past April 9th, royal insider Penny Junor offers a sympathetic yet utterly candid look at a family that has made itself the world’s soap opera in THE FIRM: The Troubled Life of the House of Windsor.

Can “The Firm” survive much longer? Will Charles or even William decide that the throne is not worth the trouble? Can this, the ultimate family business, weather this storm of spiritual (though not fiscal) bankruptcy, or will momentum and a cadre of brilliant advisors keep the enterprise in business for years to come?

THE FIRM investigates the Family’s relationship with government, the press and the people. It looks at whether the institution can reach out to those, particularly the young, who see the House of Windsor as insignificant. It asks, in short, whether the British monarchy has a future.

Penny Junor knows the answers in this sure-to-be controversial book—the first to be published on the newly restructured royal family.