The Behavioral Foundations of Strategic Management
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Жанр Зарубежная Деловая Литература, Управление Бизнесом
Издательство
ISBN: 9781405142502
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This book argues persuasively that a behavioral perspective offers the best foundation for strategic management scholarship. This book presents a focused approach to strategic management theory. Outlines the basics of a behavioral approach to strategic management. Examines assumptions of rationality and equilibrium and the problems they create. Considers how a behavioral approach relates to a number of conventional approaches.
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