The Brandgym
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Жанр Зарубежная Деловая Литература, Управление Маркетингом, Классический Маркетинг
Издательство
ISBN: 9780470856598
Объём книги Фрагмент
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.
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