Meaning Based Management and Ideology
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What is the role of meaning in determining business success? This book provides a rationale for, as well as concrete instructions on how to make, ideology a practical tool for business success. I will demonstrate how a clear set of values and beliefs can inspire a team and lead to better results, while also showing how a lack of clarity in ideology can lead to conflict and failure.Ideology is the foundation upon which business and people management are built.
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