T. William Brooks Скачать все книги 7 Количество книг

Proven and effective, cognitive-behavior therapy is the most widely taught psychotherapeutic technique. General Principles and Empirically Supported Techniques of Cognitive Behavior Therapy provides students with a complete introduction to CBT. It includes over 60 chapters on individual therapies for a wide range of presenting problems, such as smoking cessation, stress management, and classroom management. Each chapter contains a table clearly explaining the steps of implementing each therapy. Written for graduate psychology students, it includes new chapters on imaginal exposure and techniques for treating the seriously mentally ill.

This book discusses scenarios for risk management and developing global investment strategies. What are the chances that various future events will occur over time and how should these events and probable occurrence influence investment decisions? Assessing all possible outcomes is fundamental to risk management, financial engineering and investment and hedge fund strategies. A careful consideration of future scenarios will lead to better investment decisions and avoid financial disasters. The book presents tools and case studies around the world for analyzing a wide variety of investment strategies, building scenarios to optimize returns.

Presents the foundational systemic thinking needed to conceive systems that address complex socio-technical problems This book emphasizes the underlying systems analysis components and associated thought processes. The authors describe an approach that is appropriate for complex systems in diverse disciplines complemented by a case-based pedagogy for teaching systems analysis that includes numerous cases that can be used to teach both the art and methods of systems analysis. Covers the six major phases of systems analysis, as well as goal development, the index of performance, evaluating candidate solutions, managing systems teams, project management, and more Presents the core concepts of a general systems analysis methodology Introduces, motivates, and illustrates the case pedagogy as a means of teaching and practicing systems analysis concepts Provides numerous cases that challenge readers to practice systems thinking and the systems methodology How to Do Systems Analysis: Primer and Casebook is a reference for professionals in all fields that need systems analysis, such as telecommunications, transportation, business consulting, financial services, and healthcare. This book also serves as a textbook for undergraduate and graduate students in systems analysis courses in business schools, engineering schools, policy programs, and any course that promotes systems thinking.

Praise for An Insider's Guide to POLITICAL JOBS IN WASHINGTON «Bill Endicott has written a remarkable description of what Washington political jobs entail, how you get them, and where they lead-a public service.» -Gerald Ford 38th President of the United States, Former Minority Leader, U.S. House of Representatives «Public service is essential to our democracy. Bill Endicott's book . . . is the best primer I have read to help those interested in serving in our nation's capital. For those of us who have had the opportunity to work in political jobs, this experience benefits both the individual and the country.» -Leon Panetta Former U.S. Representative, Director of the Office of Management and Budget, and White House Chief of Staff «A view of the process from the inside-from someone who's been there many times. No other source puts all the critical tips into one place as this book does. The perspective on the process is unique. The personal anecdotes and interviews are invaluable. We plan to recommend it to everyone who walks in the door hoping to find a job in politics.» -Jennifer Blanck Director of Career and Alumni Services, Georgetown Public Policy Institute, Georgetown University and -John Noble Director of Career Services, Kennedy School of Government, Harvard University

Praise for How to Sell at Margins Higher Than Your Competitor «This is the complete book for both new and experienced salespeople and business owners to learn and re-learn the essentials for success. How to Sell at Margins Higher Than Your Competitors emphasizes the pricing strategies and tactics to increase the market share and profits of any organization. This is a book that is as important to presidents as it is to salespeople.» –Bill Scales, CEO, Scales Industrial Technologies, Inc. «As the largest service provider in our industry, we have a significant market advantage. However, we constantly walk the pricing tightrope because, as this book so clearly states, 'business is a game of margins . . . not a game of volume!'» –John K. Harris, CEO, JK Harris & Company, LLC «If you live and die on price, this book could be your only lifeline.» –Tom Reilly, CSP, author of Value-Added Selling and Crush Price Objections «How to Sell at Margins Higher Than Your Competitors successfully illustrates profitable sales truths to assist us in selling for maximum return. This book's well-researched, logical, and affirming words validate the simple fact that as a premium company we deserve premium margins. So, while our competitors reduce or match prices out of fear and scarcity, our managers, thanks to this powerful sales tool, can continue quoting and closing with profitable confidence.» –Joe Bracket, President, Power Equipment Company «I learned a long time ago that it is pretty difficult to control what my competitors will do, but we must control what we do–like maintaining margins. This book is a 'wow!' that will help my salesmen crack bad habits. Sales organizations should design their entire training programs around the content in this book.» –George C. Giessing, President, Brusco-Rich, Inc. «This energizing book is the 'right stuff' for every sales force. It should be a required study for every executive and sales professional who seeks to be successful.» –David R. Little, Chairman and CEO, DXP Enterprises, Inc.

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.

The small or mid-sized business' guide to outselling the big boys Often, small or mid-sized businesses don't think they have the resources or the talent to compete with the larger competitors in their industry. But just because they don't have the advertising budgets or purchasing power of their bigger counterparts doesn't mean they can't play ball. For sales organizations, service matters much more than size. If your sales business is competing with much bigger fish, the odds are stacked against you. Pressured and powerless, frustrated and overwhelmed, you might be tempted to give up. But smaller businesses often find advantages over their bigger competitors. • Includes proven tactics to help small businesses tackle bigger competitors • Author William T. Brooks is also the author of The New Science of Selling and Persuasion and How to Sell at Higher Margins Than Your Competitors • Shows you how to steal market share from bigger vendors with bigger resources Just because your business can't flood the market with salespeople or contend on economy of scale and purchasing power, that doesn't mean you can't compete. The secret is Playing Bigger Than You Are.