W. David Richerson Скачать все книги 4 Количество книг

Complementary and Alternative Veterinary Medicine Considered is a book that belongs in your veterinary library. If you are a veterinarian wondering if you should incorporate complementary and alternative veterinary medicine (CAVM) into your practice, if you have recently hired an associate eager to try such things as acupuncture or homeopathy, or if you have clients asking you about chiropractic, herbal, or magnetic field therapy for their pets, you’ll want to understand the history, science and ethics behind such therapies. In its 2001 Guidelines for Complementary and Alternative Medicine, the American Veterinary Medical Association (AVMA) recognizes the growing interest in CAVM, and encourages the critical examination of these therapies using the scientific method. Following the AVMA’s lead on this subject, Complementary and Alternative Veterinary Medicine Considered thoroughly examines a variety of CAVM therapies and asks important questions regarding alternative treatments. For example, is acupuncture effective in pain relief? What is homeopathy? What is the history behind chiropractic? What does the research say (and not say) about various CAVM modalities? And, just as importantly, what are the ethical and regulatory considerations concerning such therapies? This book has the answers to those questions and more. Complementary and Alternative Veterinary Medicine Considered will help practicing veterinarians to make informed decisions about specific CAVM therapies. This text evaluates various prevalent therapies, and will give veterinarians the ethical and scientific bases they need to make sound decisions regarding CAVM therapies Coverage includes but is not limited to: Acupuncture and acupressure; Energy medicine; Manual therapy (chiropractic); Manual therapy (massage); Magnetic and electromagnetic therapy; Laser and light therapy; Homeopathy; and Herbal therapy.

Concise, up-to-date guide to the clinical manifestations, laboratory diagnosis and management of superficial, subcutaneous and systemic fungal infections «I would recommend this book to all microbiologists and clinicians regularly dealing with patients suffering from fungal infections.» Journal of Medical Microbiology WHY BUY THIS BOOK? Thorough update of significant developments in the diagnosis and management of fungal infections Up-to-date drug and dosage recommendations updated in line with current guidelines New feature: epidemiology and prevention section in each chapter plus further reading lists of key papers New feature: algorithms in each section on management and treatment of key fungal infections Problem-orientated to help clinician make best use of time-consuming laboratory investigations This title is now available for the PDA, powered by Skyscape – to buy your copy click here

Dozens of lively international case studies that help readers put core marketing principles in a real-world context From market research to positioning and brand management to customer relations, marketing is the engine that drives innovation and growth in the modern business organization. This latest addition to the acclaimed Pathfinder series, like its popular predecessor, The Strategy Pathfinder, features a unique blend of core concepts and brief, international case studies. A refreshing contrast to traditional marketing texts and references, which tend to be prescriptive and directive, The Marketing Pathfinder offers professionals and marketing students alike an effective way to contextualize the marketing decisions they'll make in the real world of business. Not another one-size-fits-all marketing toolkit, The Marketing Pathfinder functions as a dynamic, interactive resource Each chapter presents a set of core concepts, frameworks, and tools, followed by five or more short, lively international case studies illustrating how the concepts and tools can be applied in the real world The case studies are specifically designed to encourage readers to pursue additional independent research and to encourage them to articulate and defend their decisions Throughout, the emphasis is on the reader as a marketing professional in the thick of it and responsible for the decisions they make

Most people would be surprised at how ceramics are used, from creating cellular phones, radio, television, and lasers to its role in medicine for cancer treatments and restoring hearing. The Magic of Ceramics introduces the nontechnical reader to the many exciting applications of ceramics, describing how ceramic material functions, while teaching key scientific concepts like atomic structure, color, and the electromagnetic spectrum. With many illustrations from corporations on the ways in which ceramics make advanced products possible, the Second Edition also addresses the newest areas in ceramics, such as nanotechnology.