P. David Jones Скачать все книги 4 Количество книг

Praise for Marketing for the Mental Health Professional: An Innovative Guide for Practitioners «This book is packed with useful strategies that have worked for years and years in the business world. People who follow the advice here are going to go places.» —Dr. Thomas Phelan, Psychologist and bestselling author of 1-2-3 Magic «David's book is brilliant! He guides us through our own resistance and the unquestioned beliefs we have held around marketing, money, and our profession. Not only have I received a long-overdue education, David has inspired in me the creativity, courage, and confidence to create my own vision.» —Melinda Edwards, MD, Psychiatrist A hands-on guide to building a successful mental health practice There is real opportunity for growth, advancement, and overall success within the mental health profession. Marketing for the Mental Health Professional helps you acquire and apply the powerful, proven sales and marketing techniques and strategies needed to create and cultivate a thriving mental health practice. Filled with real-life stories and helpful tips, this book provides you with the tools to build your practice, including guidance on: Using customer-based selling to create a thriving practice Developing effective strategies for engaging clients, building credibility, and earning loyalty Identifying true prospects that will lead to long-term success Using power, influence, and persuasion to help grow your practice Creating an impression and being remembered Using Internet technology to start a conversation and build relevance A practical guide for professionals looking to achieve long-term success in the field, Marketing for the Mental Health Professional proposes a different way of thinking about the profession. It leverages and incorporates key business, sales, and marketing principles that «best in class» organizations and sales/marketing professionals use to generate an increase in market share, financial wealth, and overall achievement.

The ultimate guide to dealing with hedge fund risk in a post-Great Recession world Hedge funds have been faced with a variety of new challenges as a result of the ongoing financial crisis. The simultaneous collapse of major financial institutions that were their trading counterparties and service providers, fundamental and systemic increases in market volatility and illiquidity, and unrelenting demands from investors to redeem their hedge fund investments have conspired to make the climate for hedge funds extremely uncomfortable. As a result, many funds have failed or been forced to close due to poor performance. Managing Hedge Fund Risk and Financing: Adapting to a New Era brings together the many lessons learned from the recent crisis. Advising hedge fund managers and CFOs on how to manage the risk of their investment strategies and structure relationships to best insulate their firms and investors from the failures of financial counterparties, the book looks in detail at the various methodologies for managing hedge fund market, credit, and operational risks depending on the hedge fund's investment strategy. Also covering best practice ISDA, Prime Brokerage, Fee and Margin Lock Up, and including tips for Committed Facility lending contracts, the book includes everything you need to know to learn from the events of the past to inform your future hedge fund dealings. Shows how to manage hedge fund risk through the application of financial risk modelling and measurement techniques as well as the structuring of financial relationships with investors, regulators, creditors, and trading counterparties Written by a global finance expert, David Belmont, who worked closely with hedge fund clients during the crisis and experienced first hand what works Explains how to profit from the financial crisis In the wake of the Financial Crisis there have been calls for more stringent management of hedge fund risk, and this timely book offers comprehensive guidelines for CFOs looking to ensure world-class levels of corporate governance.

Long recognised as a classic in the USA, «The Tower and the Bridge» is now at last available in German translation. In his preface to the German edition, Jorg Schlaich writes. «This book is essential reading and a pleasure for the „structural engineering artist“, in whose structures the connection between form and force flow is visible and which are distinguished by the ideals of efficiency, cost-effectiveness and elegance.» Billington founded with this book structural art as a new, independent art form, which he considers equivalent to architecture. It is no coincidence that the title states the two classic domains of the structural engineer; in this case Billington is referring to two outstanding structures of the epoch, the Eiffel Tower and the Brooklyn Bridge. Billington describes in an easily readable style and in an entertaining manner the ideals, principles and methods of structural art during its historical development through examples of structures from outstanding engineers (e.g. Telford, Maillart, Freyssinet, Menn). With the establishment of structural art as an art form and the explication of its inherent principles, Billington gives the reader well founded arguments for the aesthetic discussion of engineering structures. This also provides a basis for criticism of the new art form; for the criticism of construction that has long been demanded. This timeless book thus has the potential to give a new impulse to the debate about construction culture and particularly the aesthetic aspects of structural engineering in German-speaking countries.

Tools for translating recruiting and hiring decisions into financial returns Even in a down economy, U.S. business and government make millions of hiring decisions every year. Every decision carries risk. Every hire is an investment. Ideally, every one pays a return. In today's demanding environment, companies no longer have room to get it wrong. Million-Dollar Hire shows how leading companies have re-invented themselves, beat their competition, and added millions to their bottom lines with re-engineered recruiting and hiring practices. Using practical, real world illustrations, it shows that there are tools to treat every hiring decision with the same focus a business applies in acquiring other high-value assets. Shows how new technologies and social networking tools are being used to spider the Internet and find the best candidates before the competition Explains how different approaches to candidate screening translate to different levels of financial return to a business Reveals how to estimate the financial payoff for every hire and how to avoid legal challenges This is an invaluable tool for CEOs, CFOs, COOs and HR professionals who want to revamp what is often one of the least sophisticated parts of a business-the ways it finds talent.